Putting the human back into H&B

Holland & Barrett approached us with a brief to grow its social presence and to increase both brand affinity and overall engagement within its online community.

Using social listening, incorporating sentiment monitoring, we assessed the brand health of the H&B social channels and found consumers were seeking higher value content paired with a more personal tone.

In response, we developed a strategy to put the human back into Holland & Barrett, centring culture-led content pillars including self care, ethical consumerism and women’s health, we put video at the heart of our output.

As a result, we saw H&B’s Facebook following increase by 31% within the first six months, with Instagram growing by 23,000 users during the same period.