As part of it’s ‘Make Bathrooms Beautiful’ rebrand, I was tasked with developing copy for three showroom catalogues. These included product description, section openers and brand philosophies across the full range of luxury bathroom furniture, ventilation and accessories.

The client specified use of phrases such as ‘wow-factor’ and ‘makes all the difference’, but also wanted to maintain an authentic conversational tone. Brochures can be found here and here.