Bristan Whitepaper

Bristan is known for its domestic brassware, but it needed to lend weight to its commercial offering. To deliver this, we proposed an industry-leading white paper, tackling one of the most controversial topics in healthcare sanitation.

The white paper, Water Delivery Infection Control in Healthcare, was born from a partnership with key industry publication Health Estate Journal (HEJ). Data was collected from the readership of HEJ via survey created by my team, and the white paper was ultimately launched via four page spread within the magazine.

The white paper was authored by myself in collaboration with the lead commercial specialist at Bristan, and involved in-depth data analysis and hours of qualitative research to support the figures drawn from the HEJ survey results.

The finished paper was used for data capture and as a point of entry for commercial sales managers, and is still available on the Bristan website.