Full Time Meals

As part of Marcus Rashford and Tom Kerridge’s #EndChildPoverty Full Time Meals (FTM) campaign, we were briefed to create fun, educational content, promoting simple cooking to vulnerable families.

In order to balance the seriousness of food poverty with the engagement and reach objectives, we put the FTM recipes in the spotlight via several social-friendly formats.

Kids on Cooking - Primary school pupils prepare FTM dishes, providing light-hearted moments alongside a practical demonstration of just how simple the recipes are.

Cook with Tom Kerridge Live - A live cook along, hosted on Facebook, allowing viewers to engage with Tom and follow along at home.

Single Dad documentary - Dads were proving difficult to reach for the FTM campaign, and we created this documentary to answer that gap. Following a single dad, working full time in the trade, the documentary saw how the campaign’s simple and affordable recipes can make a real difference to everyday family life.

The above content suite ultimately achieved around 500,000 views, with the single dad documentary as our highest performer.